This blog is designed to be a thought provoking place for all types of small to mid sized businesses. The internet makes it on the one hand possible for anyone to get a presence and look good to the world, but why is it that the major players keep winning? Why is Amazon and Zappos so big? I guess you could say that the more things change the more they stay the same!
We've divided the blog into categories of ideas that center around Competition, Customer Relationship, Customer Service, Data Management and SEO. Here's what we were thinking when we created these categories. Over time we'll see if we stick to the plan or stray a bit here and there:
Competition - how do you find your niche, provide unique services or get customers when the big guys are throwing money around? This kind of stuff happens every day and we'd like to identify strategies and ideas that help. Not everything applies to everyone, but I hope that it will be thought provoking enough to help you on your way.
Customer Relationships - Winning is about who likes you and their loyalty to you. How do you get that?
Marketing - it's a crowded marketplace and just because everyone can have a website doesn't mean they will all make money. How do we market our business to stand out in this ever increasingly crowded maketplace?
Data Management - If you have more than a couple of products you already know that one of the major obstacles to efficiency is data management. We also know that the key to having happy customers is organized, systematic and logical display of your products and the best way to do that is with a good data management system.
SEO - the holy grail of the online marketing world but much like everything else, there's a lot of competition and you need to find ways to fit in.