Such a simple thing, a smile.  There are plenty of reasons not to smile, the economy sucks, Wall Mart is opening another store down the street, Home Depot just put your stuff on sale at a loss, customers are shopping price and you can't compete.  Yes we all get it, it's actually really eas... [More]

If you don't have any goals or targets to shoot at, you won't hit them.... [More]

So the other day someone asked "where do I start" and "How do I get there"?  the answer is you start one step at a time, and you get there by making planned incremental steps in the direction of your goal! Wow, that was easy! Let’s take it another level.  When we are faced with new c... [More]

Think about why you got into the business you are in.  Was it because you had a chance to make a lot of money really fast or was it a passion of yours.  Customers can see these things in the way you do business, and they want to do business with people that have passion.  Odds are tha... [More]

At Lynch Interactive we work with small to mid sized companies in all aspects of their online presence, from design and program through marketing and promotions. I've decided to write this blog to give people an understanding of how the Internet has fundamentally changed how we do business, while at the same time traditional marketing concepts and practices are still critical to the process.... [More]

The business world has changed dramatically from the days when there was a clear path to success, open a store, stock the shelves with X, Y, and Z and then invite the neighborhood to come in and buy your products. Those days are gone, people have choices, there's more than just the big box stores, there's also the Internet. Do you consider Amazon a big box store or are they and e-commerce site, or more likely a big box e-commerce site. They all have virtually unlimited resources and they want to sell everything to everybody. There you sit, trying to compete with these companies that have seemingly unlimited resources.... [More]